Michael Hiestand, USATodays Sports Media God Cites Awfulannouncing Blog

Never thought I would see the day when a Mainstream Media Champ cite a blog, but that day has occurred. I am bummed cause I saw the story Hiestand refers to and thought nothing of it, found it boring. Oh well that is why he is the sports media god and I am the lowly blogger.

The campaign was killed as soon as the memo leaked. "Our marketing department just learned of this casting call today," said ESPN's Mike Soltys. "The language and approach reflected in that document were not approved by us and in no way represent ESPN or the respect we have for the college community."

In the memo, which first appeared on awfulannouncing.com, the "defining characteristic" of the Marquette student is that "you don't really remember her." The Kansas student "takes great pains to point out that Kansas is very cosmopolitan." Syracuse would need a "Jewish kid" who loves college — "all you can eat buffets in the cafeteria, who knew?"