My team and I came up with the idea for an iPhone fart application in summer of 2008. We knew it would be a hit. We just needed to develop it.
We took great pride in developing iFart Mobile. It was more than another iPhone application. It was a true entertainment machine with a unique interface. It didn't LOOK like an iPhone app.
When we submitted the application to Apple, it was put "in review". We were surprised because we had heard that Apple had rejected similar apps in the past.
So the app sat in review for several months.
On December 12th, I received notification that iFart Mobile had gone live in the app store. I believe there were two or three other apps that went live that day.
I immediately went into marketing mode, sending emails, making phone calls and writing press releases.
TechCrunch did an article that day, focusing on iFart Mobile and another fart app called Pull My Finger.
I've got nothing against the people who make Pull My Finger. In my opinion, their app was inferior to ours. My team and I strongly believed that when people were given a choice between the two, iFart would be the clear winner.
We were right. People LOVE iFart! We've been written about in dozens of publications all over the world, and my blog entries detailing our rank-to-sales numbers are now legendary in the iPhone development and tech community.
Pull My Finger debuted high on the iTunes charts, but fell very quickly as word of iFart Mobile spread. Combined with my direct marketing campaign to editors all over the web, iFart became a cultural phenomenon while the other app drifted into obscurity.