ZuD: For me it's the best Ad Campaign yet. Tim Allen's voice, the motion photography, the haunting melody. Makes me want to jump in my car and do a Road Trip! And I've seen it all for the last fifty some years, I live in the bloody state. Pure Michigan Campaign is Pure Magic
I'm not very sentimental. I don't save old ticket stubs or dried-up remnants of bouquets. But simple evocative writing gets me, every time. Kudos to the folks at McCann Erickson for developing a truly greatPure Michigan campaign. No, it's not the pretty images on the TV spots. It's the voice over by Tim Allen and lyrical copy that make you want to drive to Michigan RIGHT NOW and experience apple picking and antiquing and "the slow dance of turning leaves." In the Nature's Show radio spot, the copy reminds us that we could just stay home and see a movie or watch TV, but the beauty of fall's turning leaves are something we will remember for the rest of our lives. Well said. Listen/watch the spots here.
As I reach into the past and try to learn from the Twitter experiment; being all in wasn’t that great. Just as you micro blog, you so to micro measure the traffic and response to the tweets. This can promptly drive you to alter the content to make the measurements better. Which in altering the content you alter your focus, which in turn alters your mind.
Now the last time I spent any effort in mind altering scenarios it involved drugs and alcohol and was much drama and pain for absolutely no reward and so I am feeling this micro blogging may not be the same road just a parallel avenues in the same subdivision!
I am blogging this so I can find it. I would tweet it but I doubt I could find it easily. That’s another drawback these little missives of wisdom tend to have a very short shelf life and end up on the backend of some server in a time ticking slide toward obscurity.
Mama didn’t raise a obscure tweeter. She raised a thoughtful writer whose only outlet was blogging. I am not gonna make a pronouncement that I am leaving Twitter but I am once again reevaluating the all in approach I have used for the last 2 months. We need to diversify again as I fear the obscurity of on line punditry is at an all time low. We haven’t seen it this bad since…
It’s never been bad really. It’s only tough going that makes it feel like forever.
So we’ll start with a new discipline instead of running to twitter to see what the numbers are and if anyone retweeted or left a tweet to us, we will pull up word and do an exercise in composition and as the compositions grow so shall the on line posts and for whatever medium it bests fits that is where it shall go. I think that is a fair way to proceed and we won’t disparage any of the medias we are involved in. just refrain from looking at them as the savior and we will all get along just fine!
The WWDC came out yesterday and my MacBook took a hit no longer manufactured in its current state as a matter of fact it no longer exists in the product line. So while taking my shower I thought well lets dump this and get an Air. I don’t really do that much outside of text and browsing and surely the Air is designed to handle that task. And with summer lap heat sure to rise wouldn’t it be great to have a Mac that doesn’t radiate heat levels? But then I thought the media pad is sure to be here soon and why dump another fifteen hundred when maybe we can get away with just 7 or 8?
Apple must love customers like me that after a sales presentation just clamor for the latest shiny object they say is cool and I start justifying it to myself and in a month I am at their doorstep cc in hand ready to drop another 1.5K in their direction.
Nah, I have given Apple enough cash over the years. Besides I am yearning for that new iPhone in a week or two, and this MacBook isn’t even 6 months old!
The plight of a vacant Apple obsessive!
It seemed clever at the time
But it has run it's Course
If the archives of Twitter
aren't enough, Oh Well!
Let this blog lay low
for a few and no doubt
we will come up with some
crazy concept to dazzle & amuse
Maybe the new iPhone will
present some promise for
a new day at this url!
For now you can find
me here
kvanderburgh @ZuDfunck Anything but make it myself.