And I am not sure what it will become, but with all the micro blogging going on it surely won't be like it was. This dude has some powerful words that I snippet here but encourage you to read the whole article:
Blogging is entrenched in the mainstream. Indeed, consumers,
businesses, content publishers, and media channels are embracing blogs
as a way of engaging existing and reaching new readers to build an
ecosystem around relevant conversations. It’s the convergence of dialog
and journalism, creating a new generation of interconnectedness between
publisher and community.
So why do I believe that blog authority is losing its authority?
It goes back to the definition of authority. Links from blogs are no
longer the only measurable game in town. Potentially valuable linkbacks
are increasingly shared in micro communities and social networks such
as Twitter, Facebook, and FriendFeed and they are detouring attention
and time away from formal blog responses.
As the social Web and new services continue the migration and
permeation into everything we do online, attention is not scalable.
Many refer to this dilemma as attention scarcity or continuous partial
attention (CPA) - an increasingly thinning state of focus. It’s
affecting how and what we consume, when, and more importantly, how we
react, participate and share. That something is forever vying
for our attention and relentlessly pushing us to do more with less
driven by the omnipresent fear of potentially missing what’s next.
We are learning to publish and react to content in “Twitter time”
and I’d argue that many of us are spending less time blogging,
commenting directly on blogs, or writing blogs in response to blog
sources because of our active participation in micro communities.
With the popularity and pervasiveness of microblogging (a.k.a.
micromedia) and activity streams and timelines, Twitter, Facebook,
FriendFeed and the like are competing for your attention and building a
community around the statusphere - the state of publishing, reading,
responding to, and sharing micro-sized updates.
This new genre of rapid-fire interaction is further distributing the
proverbial conversation and is evolving online interaction beyond the
host site through syndication to other relevant networks and
communities.
In most cases attention for commenters at the source post are
competing against the commenters within other communities. Those who
might typically respond with a formal blog post may now choose to
respond with a tweet or a status update.
Attention is engaged at the point of introduction, and for many of
us, we’re presented with worthwhile content outside of our RSS readers
or favorite bookmarks. Relevant and noteworthy updates are now curated
by our peers and trusted or respected contacts in disparate communities
that change based on our daily click paths.
Retweets (RT) and favorites in Twitter, Likes
and comments in FriendFeed and Facebook, posting shortened links that
connect friends and followers back to the source post, have changed our
behavior and empowered our role in defining the evolution of the
connectivity and dissemination of information.
Now, we have the ability to instantly interact with, respond, or
promote blog content away from the source blog, but that shouldn’t make
the original post any less valuable. In fact, while blog authority
isn’t capitalizing on these new sources for linkbacks, link authority
is still affected, no matter the source, and helps increase the
visibility and weight of the host blog in search engines.
The immediacy of publishing, sparking dialog, and receiving
responses only reinforces this behavior. And, it encourages
participation without having to write a blog post tracking back to the
originator of each discussion. So, posts are missing out on a trove of
valuable linklove from other blogs that would otherwise have
contributed to their authority.
Continued
I'm not very sentimental. I don't save old ticket stubs or dried-up remnants of bouquets. But simple evocative writing gets me, every time. Kudos to the folks at McCann Erickson for developing a truly greatPure Michigan campaign. No, it's not the pretty images on the TV spots. It's the voice over by Tim Allen and lyrical copy that make you want to drive to Michigan RIGHT NOW and experience apple picking and antiquing and "the slow dance of turning leaves." In the Nature's Show radio spot, the copy reminds us that we could just stay home and see a movie or watch TV, but the beauty of fall's turning leaves are something we will remember for the rest of our lives. Well said. Listen/watch the spots here.
Thanks!”
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